Affogata raises $5.5M for its AI-powered customer intelligence platform

Organizations can also use the platform to track and analyze competitors’ strategies

Woman shopping online on a laptop

Customer intelligence platform Affogata has raised $5.5 million in a funding round led by Mangrove Capital Partners and PICO Venture Partners. Wix Capital and Fiverr Founder and CEO, Micha Kaufman, also participated in the funding round.

Affogata said it’ll use the funds to scale its business and develop new customer solutions. The Israeli startup also aims to strengthen its research and development department.

Affogata's artificial intelligence-driven platform gleans information from a wealth of open data sources about the brand and its competitors to provide real-time actionable insights.

"Our ability to provide customer opinions and actionable insights for multiple stakeholders in real-time is a major differentiator for any brand, especially with the continued rise of online communities like Reddit," said Affogata Co-founder and CEO Sharel Omer.

"This funding round is a big vote of confidence in our platform and will provide us with the ability to empower countless brands with a robust set of tools to improve their products, strengthen their online presence, and really stand apart when it comes to offering a superior customer experience while maintaining a strong reputation."

As an alternative to multiple tools focused solely on listening and responding, Affogata enables proactive responses and high levels of automation. Powered by millions of data points, Affogata’s platform eliminates bots and spammers with AI-powered moderation. This saves moderators countless hours of manual work.

Related Resource

The path to CX excellence for B2B services

The four stages to thrive in the experience economy

The four stages to thrive in the experience economy - whitepaper from OracleDownload now

Affogata also features competitor tracking, so companies have the information they need to make informed decisions. Businesses can also use the platform to find influencers and comprehend their reach, thereby channeling resources effectively.

"Being able to make decisions to improve product development and the customer experience based on expansive, real-time data is now mission-critical and Affogata's product has become a customer intelligence solution for leading global brands," said Claudia De Antoni, Operating Partner at PICO Venture Partners

"We're excited to join the Affogata team and look forward to seeing many more brands adopting the kind of customer-first approach their technology enables."

Featured Resources

Consumer choice and the payment experience

A software provider's guide to getting, growing, and keeping customers

Download now

Prevent fraud and phishing attacks with DMARC

How to use domain-based message authentication, reporting, and conformance for email security

Download now

Business in the new economy landscape

How we coped with 2020 and looking ahead to a brighter 2021

Download now

How to increase cyber resilience within your organisation

Cyber resilience for dummies

Download now

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

16 Jun 2021
EU plans to launch bloc-wide cyber task force
cyber attacks

EU plans to launch bloc-wide cyber task force

22 Jun 2021
What is HTTP error 400 and how do you fix it?
Network & Internet

What is HTTP error 400 and how do you fix it?

16 Jun 2021