Content syndication isn't dead, but your data processes might be
It's a new (lead) generation
Like direct mail, bank clerks and petrol-powered cars, Content Syndication has been facing the rumour that it will soon be no more – phased out by newer and better technology…a memory that you would relay to your kids as you told them about landlines and telephone books.
Luckily, the tech rumour mill was wrong on this one, as Content Syndication is as vital as ever to implementing a successful marketing strategy.
So why are some brands and advertisers, having evolved their strategy and renewed their focus on lead quality and volume, still struggling to deliver valid leads into their sales pipeline?