The IT Pro Podcast: Can codes of conduct save GDPR?

Why proposed revisions to data protection rules may not be necessary

The IT Pro Podcast: Can codes of conduct save GDPR?

Ever since the UK left the EU, data protection has been a hot topic. On the one side government officials on one side argue that current rules are unnecessarily restrictive, while on the other privacy campaigners maintain that any changes to legislation could make it harder for organisations to do business with EU partners.

The solution to this conflict may lie in reinterpreting how we think about GDPR, rather than revising the regulations themselves. The UK’s Data and Marketing Association has suggested that GDPR codes of conduct could be a way to clarify the rules without having to water them down. We’re joined this week by DMA CEO Chris Combemale to discuss this idea, as well as the potential impact the government’s proposed changes to UK data protection laws could have on businesses.

Highlights

“When GDPR came into force, one of the main objectives … was turning the previous data protection legislation from 1998 from a directive, which gave each country the opportunity to have some flexibility, to a regulation, which theoretically means less flexibility nationally ... but in actual fact, every Data Protection Authority across the remaining 27 countries of the EU is interpreting and applying GDPR in a different way. And that is creating huge inconsistency and confusion. So one of the things we're doing [is] trying to create a network of national codes of conduct that harmonise the interpretation in the ways we think are consistent.”

“If you have customers that no longer want to do business with you, for whatever the reason, it's not actually efficient for that company to continue to communicate with you. It's not a productive use of resources, and what companies are trying to do when they're collecting insight about their customers, and understanding what their customers buy, they're trying to find those customers that really do want to have a long term relationship and do want to buy from you frequently and do want to benefit from the things loyalty offers. And that's where companies want to invest their money, because that's what's profitable. So philosophically, then, there is no contradiction between what GDPR asks and what companies are trying to do.”

Read the full transcript here.

Footnotes

Subscribe

Featured Resources

The challenge of securing the remote working employee

The IT Pro Guide to Sase and successful digital transformation

Free Download

VMware Cloud workload migration tools

Cloud migration types, phases, and strategies

Free download

Practices for maximising the business value of digital infrastructure Consumption-as- a-Service subscriptions

IDC PeerScape

Free Download

Container network security guide for dummies

Enforcing Kubernetes best practices

Free download

Recommended

The IT Pro Podcast: Intel vs AMD
components

The IT Pro Podcast: Intel vs AMD

14 Jan 2022
The IT Pro Podcast: Looking forward to 2022
Technology

The IT Pro Podcast: Looking forward to 2022

31 Dec 2021
The IT Pro Podcast: Looking back on 2021
Technology

The IT Pro Podcast: Looking back on 2021

24 Dec 2021
The IT Pro Podcast: Building 5G networks with cloud
5G

The IT Pro Podcast: Building 5G networks with cloud

17 Dec 2021

Most Popular

How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

4 Jan 2022
Microsoft Exchange servers break thanks to 'Y2K22' bug
email delivery

Microsoft Exchange servers break thanks to 'Y2K22' bug

4 Jan 2022
Solving cyber security's diversity problem
Careers & training

Solving cyber security's diversity problem

5 Jan 2022